Source: https://voi.id
The cutting-edge blockchain technologies and cryptocurrency payment company Ripple has released an eye-catching ad campaign. Ripple has strategically positioned its advertising campaign on the London Underground in an effort to increase brand awareness.
Lately, Brett, a Bitrue advocate, tweeted about the new initiative. He posted a picture of a huge Ripple advertisement that was clearly visible in a crowded London train station.
Source: Brett @Brett_Crypto_X
The title of the campaign, “Leader in digital asset infrastructure,” emphasizes Ripple’s aspirations. Ripple aims to play a significant role in the developing fields of blockchain technology and cross-border payments.
Ripple’s Central Bank Digital Currencies (CBDC) manager, Antony Welfare, posted close-up photos of the stunning banners.
@AntonyWelfare X Post
A little Ripple goes a long way on the London Underground 👌👌 #Ripple adverts at Bank station .. and yes it’s cold in london hence the outfit!! 🤣
Source: @AntonyWelfare (Ripple’s Central Bank Digital Currencies (CBDC) manager)
This marketing campaign comes after Ripple’s partnership with Onafriq was just made public. They are collaborating to improve remittance capacities in Africa and its surrounding areas.
Three new blockchain-based payment corridors were announced during Ripple’s annual event, Swell, in Dubai. These corridors would link Onafriq customers in Africa with PayAngel in the United Kingdom, Pyypl in the Gulf Cooperation Council, and Zazi Transfer in Australia.
The Worldwide Expansion of Ripple: From Union Stations to Football Arenas
In 2023, Ripple gained prominence when its brand and logo were displayed at an English Premier League (EPL) football game.
The EPL matches are among the most-watched sporting events worldwide. Ripple’s logo placement at this high-profile event drew interest from both football fans and cryptocurrency admirers.
The purpose of Ripple’s branding in a football stadium was to raise awareness of XRP. The expansion of Ripple’s influence in the UK was another goal of this effort.
Another XRP community member, Jack The Rippler, submitted a video earlier this year with an eye-catching Ripple ad shown in Washington, DC’s Union Station.
The advertisement says, “We’re building a better future for finance. Are you?” This supports Ripple’s objective of revolutionizing conventional finance by offering quicker, more effective international transaction options.
Underground and above ground
London has consistently piqued Ripple’s interest as a major international financial center. According to cofounder Chris Larsen, the United Kingdom will continue to be a major center for technological and financial technology.
This London Underground campaign complements Ripple’s growing global presence and is a component of its larger plan to increase brand awareness. Beyond only advertising, the ripple effect affects XRP, the token that is essential to the business’s operations and services.
